Journal

January 20, 2026

Joyfication: the feeling brands are trying to own

November 12, 2025

Сase study: Remilia rebrand design decisions behind a 69% increase in AOV

October 1, 2025

How AG1, IM8, and Lyma turn all-in-one supplements into ecosystems

August 13, 2025

Supplement brand strategies: retention through universe-building

July 2, 2025

Isamaya Beauty: provocation strategy meets commercial reality

December 19, 2024

Holiday packaging strategies for limited-edition launches

November 14, 2024

Ready-mold packaging: how personal care brands create distinction

October 10, 2024

Case Study: Rest Religion — secrets to building scroll-stopping skincare brand

September 30, 2024

Performance beauty as a new status signal

July 11, 2024

Rhode skin Packaging strategy

June 11, 2024

Sunscreen brand position with narrative power

May 9, 2024

Nail care brands winning big with their packaging

April 5, 2024

Glow Recipe brand-building journey

March 28, 2024

How to generate queues at exhibitions: spatial design strategies

February 15, 2024

Orchidea^®Journal. Insider analysis on beauty, wellness & culture. Distilling signal from noise.

Joyfication: the feeling brands are trying to own

Сase study: Remilia rebrand design decisions behind a 69% increase in AOV

How AG1, IM8, and Lyma turn all-in-one supplements into ecosystems

Supplement brand strategies: retention through universe-building

Isamaya Beauty: provocation strategy meets commercial reality

Holiday packaging strategies for limited-edition launches

Ready-mold packaging: how personal care brands create distinction

Case Study: Rest Religion — secrets to building scroll-stopping skincare brand

Performance beauty as a new status signal

Rhode skin Packaging strategy

Sunscreen brand position with narrative power

Nail care brands winning big with their packaging

Glow Recipe brand-building journey

How to generate queues at exhibitions: spatial design strategies

Hand cream as an accessory

Orchidea®Journal. Insider analysis on beauty, wellness & culture. Distilling signal from noise.

Joyfication: the feeling brands are trying to own

Сase study: Remilia rebrand design decisions behind a 69% increase in AOV

How AG1, IM8, and Lyma turn all-in-one supplements into ecosystems

Supplement brand strategies: retention through universe-building

Isamaya Beauty: provocation strategy meets commercial reality

Holiday packaging strategies for limited-edition launches

Ready-mold packaging: how personal care brands create distinction

Case Study: Rest Religion — secrets to building scroll-stopping skincare brand

Performance beauty as a new status signal

Rhode skin Packaging strategy

Sunscreen brand position with narrative power

Nail care brands winning big with their packaging

Glow Recipe brand-building journey

How to generate queues at exhibitions: spatial design strategies

Hand cream as an accessory

Orchidea^®Journal. Insider analysis on beauty, wellness & culture. Distilling signal from noise.