Article
Woman in blazer. Redefining world domination.
Overview
Article is a fashion brand dedicated to providing ready-made suits and blazers for strong and elegant women. Their signature piece is the timeless and classic cut of blazers.
Context
Yana came to us in the early stages of her brand creation, seeking guidance and assistance in defining the direction of her brand. Our team worked closely with her to develop brand elements that accurately reflected her vision.
"It was a pleasure to meet Valeria, founder of the agency. She was very devoted to the whole process and caught the "look and feel" of the brand. Orchidea gives the whole range of services to represent the brand in the best way."
Yana Matiash
Founder & CEO
What we did
We created a sleek and minimalist linear logo sign accompanied by a brand name. The Logo sign embodies harmony and simplicity, making it suitable for various applications such as tags and labels.
Results
The brand's new appearance exudes a sense of luxury, effectively communicates its values, and has successfully attracted new customers. It has gained significant media recognition and has been featured in renowned publications such as Vogue, Elle, Marie Claire, and more.
