Crafting digital experience for underwear with global ambitions.
When we talk about rebranding, the CEO knows perfectly well what challenges they solve with a design. Lana, the founder of U-R-SO, collaborated with us with a clear vision: to create a high-conversion e-commerce platform for easy global sales while reflecting the brand's soul and vibe.
Founded 2016 as a fun hobby, U-R-SO rapidly transformed into a company with big ambitions. Our task was to redesign the website to tackle new challenges and visions, aiming not only for high conversion rates but also to create a distinctive voice for intimate wear that captures feminine elegance and ease.
What we did
For nearly a year, we've crafted every aspect of U-R-SO — a bold logo with an elegant line of “intimates,” social media with chaotic typography, identity with stickers, email templates for marketing, and highly-conversion website design.
"We appreciate how deeply Orchidea analyzes tasks and precisely understands our needs. Their solutions seem simple and effortless—a mark of true mastery. We love working with them!"
Lana Barabanova
CEO & Creative Director
Together, we determined what works best for the lingerie brand's website, what aligns with U-R-SO's marketing strategy, and how to maintain the beauty within a functional layout.
Valeria Shaposhnikova
Creative direction
Khrystyna Hovorukha
Art direction & Brand design
Olha Kyselova
Graphic design
Alexandra Romanenko
Graphic design
Brand Identity
Graphic Design
Email Design
Social Media

All projects