When we talk about rebranding, the CEO knows perfectly well what challenges they solve with a design. Lana, the founder of U-R-SO, collaborated with us with a clear vision: to create a high-conversion e-commerce platform for easy global sales while reflecting the brand's soul and vibe.

Founded 2016 as a fun hobby, U-R-SO rapidly transformed into a company with big ambitions. Our task was to redesign the website to tackle new challenges and visions, aiming not only for high conversion rates but also to create a distinctive voice for intimate wear that captures feminine elegance and ease.

For nearly a year, we've crafted every aspect of U-R-SO — a bold logo with an elegant line of “intimates,” social media with chaotic typography, identity with stickers, email templates for marketing, and highly-conversion website design.

Together, we determined what works best for the lingerie brand's website, what aligns with U-R-SO's marketing strategy, and how to maintain the beauty within a functional layout.