OMNI1
Supplement brand redefines the all-in-one nutrition niche in the US market.
Overview
OMNI¹ is a comprehensive, all-in-one supplement designed to meet the nutritional needs of individuals with both physically and mentally active lifestyles. The formula includes some of the most nutrient-dense, high-quality ingredients — including beef organs, colostrum, functional mushrooms, and a variety of other superfoods.
Context
Sebastian, the founder of OMNI¹, came to us after years of research, convinced that most similar products rely on low-quality, synthetic ingredients and exclusively vegetarian formulas — falling short of the nutritional demands of high-performing individuals.
Challenge
Our task was to develop a brand identity that would stand out in a market dominated by plant-based supplements, while clearly communicating exceptional product quality, purity, and scientifically backed sourcing. Since omnivorous supplements often lean into overly masculine aesthetics, an additional challenge was to craft a visual language that felt equally appealing to both women and men.
Messaging
We developed the tagline “Unlock your natural peak state” to encapsulate the brand’s core promise — the pursuit of optimal performance through nature. The phrase “natural peak” sparked a mountain metaphor, symbolizing both high achievement and the brand’s foundation in natural, whole-food ingredients.
Visual Direction
This concept guided the visual identity, which centers on abstract illustrations of mountain landscapes. Stylized with fine grain textures, these visuals subtly reference the product’s powder form. The color palette features nature-inspired, gender-neutral purples, evoking the calm of a sunset after a long ascent.
"Orchidea truly made my vision come alive. I was impressed by the team’s effectiveness, clear communication, and how deeply they understood my brand during onboarding. They not only captured what I wanted but created a unique brand and packaging that stands out in the crowded supplements market. Plus, their practical advice helped steer the creative for real commercial success. 10/10 would and will work with them again!"
Sebastian Hallqvist
Founder of OMNI¹
Results
OMNI¹ sold out within the first few months, with 97% of customers reporting health benefits, validating both the formulation and positioning. They launched on Amazon with immediate traction and began raising a new funding round to scale further.
We shaped their brand identity and packaging, helping them stand out in a crowded market and connect with high-performing consumers.
Credits
Valeria Shaposhnikova
Creative direction
Khrystyna Hovorukha
Brand design & Art-direction
Olha Kyselova
Graphic design
Services
Brand Identity
Packaging
Print
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