Context

Founded in 2018, Remilia began with a breakthrough idea: travel-friendly, single-use capsules that combined convenience with visible performance. Like many growing beauty brands, Remilia had a product consumers adored but an identity that no longer matched its ambitions. The brand’s style was recognizable, yet its design language risked blending into the crowded ‘clean beauty’ space.The founder knew the brand was stuck in the indie tier — loved, but not respected enough for retailers and investors.

With new opportunities for distribution and international growth, Remilia needed an identity that could signal premium quality and global readiness.

Challenge

When founder Eliran approached Orchidea, the brief was clear: elevate Remilia into a premium global brand — without altering its iconic primary packaging.Rebranding was not about changing what made Remilia special, but giving it the authority to compete globally.

Visual Apeal

The new identity was built around a simple but powerful idea: Remilia should feel like a retreat in your own bathroom. Not escapism through travel, but the intimacy of transforming a daily ritual into a restorative pause — the same sense of renewal you might feel on vacation, reimagined at home.

Design

We borrowed from the aesthetic of postcards and travel ephemera — cues of journeys, memories, and retreats. Blurred snapshots of the ocean, watercolor washes, and sun-faded motifs evoke rest and escape, turning the bathroom into a sanctuary.

"Working with Orchidea on Remilia’s rebrand was an absolute pleasure. The team was incredibly organized, thoughtful, and truly sensitive to my vision and the purpose behind the rebrand.

They took the time to understand the brand’s essence and translated it beautifully into a fresh, elevated identity. I couldn’t be more satisfied with the process and the results."

Eliran Luzone
Founder & CEO of Remilia Hair

Logotype Evolution

The original custom lettering had equity but not elevation. After extensive iterations, we made a decisive shift to a typography-driven logotype — modern, sophisticated, timeless. It gave Remilia the authority to stand with global beauty leaders while keeping its recognizable character.

Emblem

We incorporated a symbol into the logo — an abstract ‘R’ that simultaneously evokes a sea wave and a strand of hair, while preserving the handwritten spirit of the original mark.

Designed as a soft, flowing curve, it mirrors the natural movement of hair and the fluidity of water. Imperfect yet precise, the sign balances human warmth with scientific clarity — embodying Remilia’s essence of softness, indulgence, and renewal. A distilled emblem of the brand’s restorative philosophy.

Patterns & Sensory Layers

We created watercolor-inspired patterns embedded inside the packaging — a hidden luxury detail, unique to each SKU. These blurred, oceanic motifs became a metaphor for movement and renewal, transforming unboxing into a sensorial ritual.

Typography System

We paired blurred, rounded serifs with a clean monospaced typeface — balancing indulgence and precision, emotion and science. Exactly the tension that defines Remilia’s philosophy.Together, these refinements created an identity that is elevated, aesthetic, and strategically aligned — a brand ready for retailers, distributors, and international growth, while staying true to its roots.

Results

+69% AOV — Average order value grew significantly post-rebrand.
+44% CVR — Conversion rate improved dramatically, reflecting stronger consumer resonance.
3 major retail deals secured after presenting the rebrand at Cosmoprof, validating the brand’s elevated positioning.