Suknja
The realm of feminine fashion sorcery. Multi-brand platform and store in Barcelona & Kyiv.
Overview
Suknja showcases both an in-house clothing brand and a curated selection of emerging designers, providing them with the opportunity to present their work to a global audience.
Situation
Marusya, the visionary founder of Suknja, approached us during the challenging period of the full-scale war against Ukraine. In a time when businesses were seeking new strategies to capture new markets, we embarked on a rebranding journey to create a creative and unique brand that would stand out.
"I am very satisfied with the result of our cooperation with Orchidea. The team did not spare time and effort to communicate with the customers to identify existing requests and problems. They felt the spirit of the brand and realized it in extraordinary idea concept."
Marusya Verbovska
Co-owner and CEO
What we did
We completely reimagined the concept of dressing and proposed a creative idea centered around the mystic world of witchcraft. This allowed us to convey a unique appearance and creative communication for Suknja.
Details
As we worked on the brand identity, our goal was to differentiate Suknja from its competitors and create a versatile platform for future ventures. We wanted the brand to expand into areas like jewellery, lingerie, and home decorations. To achieve this, we designed a dynamic logo that could accommodate numerous sub-brands under the same umbrella.
Results
The brand's clothing and quality now align to meet elevated standards. The overall aesthetic has evolved to reflect a more sophisticated, luxurious, and comprehensive appeal.
