Most men still feel a sense of discomfort or embarrassment when it comes to taking sexual health supplements—particularly when the product design reinforces stigma through packaging that feels overly clinical or pharmaceutical.
Our challenge was to shift that perception by building a brand that feels intentional, desirable, and elevated: a visual identity and packaging system that communicates confidence and masculinity, without resembling something pulled from the pharmacy shelf.

We reimagined Brave RX as a premium wellness brand that speaks to high-performing men—an audience with sharp minds, self-discipline, and private ambitions. The visual world borrows cues from minimalist performance supplements—but with a smarter twist. Our visual metaphor is a Chess. A game of strategy, foresight, and power. Brave RX helps men make their next move confidently, with clarity and control.

The brand identity is bold but calm—built for men who don’t need to shout to be noticed. We crafted a strong, monumental logotype with heavy ‘B’ and ‘R’ initials, and underlined the 'RX' to anchor the medical credibility while keeping it subtle. The packaging was designed for discretion and style, suitable for e-commerce and direct-to-door delivery—no embarrassment, no overpromises. Just sleek, elevated design for modern male wellness.