Main Squeeze

Redefining activewear: a Uk-led brand that blends style, wellness, and compression technology.

Overview

Main Squeeze is a UK-based activewear and wellness brand redefining compression socks for style-conscious, high-performing individuals.

The mission: to seamlessly integrate supportive, comfortable compression wear into everyday routines—enhancing well-being, performance, and recovery across everything from workouts to daily commutes.

Challenge

Founder Princess Abi came to Orchidea with a clear vision: to challenge the dated perception that compression socks are only for medical or elderly use.

What We Did

We developed a bold, fashion-forward brand identity rooted in movement, versatility, and self-expression. The logo system was built to stretch and adapt—mirroring the flexible, functional nature of compression apparel and reflecting the energy of the people who wear it.

Mascot

To enhance the brand storytelling and connect with a digital-savvy audience, we created a distinctive mascot—an animated figure proudly wearing Main Squeeze’s signature high socks. The mascot adds personality and emotional warmth to the brand, allowing it to show up consistently across social media, e-commerce, and packaging.

"The Orchidea team was thorough and thoughtful in their approach to brand creation for Main Squeeze. They captured the spirit of our brand and built an identity that’s visually compelling and unique within the sector. It’s become a key differentiator for us, featured on the base of our socks and helping to unite our community."

Princess Abi
Founder & CEO