Context

Annadea is a clean beauty brand founded by Olivia Adriance, born from a problem she knew intimately. After more than a decade of cystic acne, Olivia was caught between two choices: the long-wear makeup she loved caused breakouts, while gentler “clean” alternatives lacked color and staying power. Olivia wanted both: makeup she loved and healthy skin, that’s why she created Annadea. Its custom, non-comedogenic formulas combine long-lasting color with skincare actives, gentle on sensitive skin and nourishing it over time. The Annadea team partnered with Orchidea to build the brand universe, from identity and packaging to e-commerce and every customer touchpoint.

Challenge

Makeup promises an instant effect. Skincare works over time. Annadea brings both into one routine, and our challenge was to make that balance immediately clear. At the same time, the brand had to reflect Olivia herself: her energy, optimism and love of a healthy, full life.

Brand Muse

We imagined the Annadea woman always in motion. She surfs at sunrise, runs her business by day and dresses up for dinner at night. Her makeup keeps up with her, bringing color and confidence to the moment while quietly caring for her skin.

Beauty that moves with you. This became the spirit of Annadea's motto: Lived in Color.

Core idea

Every Annadea formula is designed for one result: skin that glows. We wanted the visual identity to make that promise visible before the bottle is even opened.

The primary packaging has a glossy, light-catching finish. On the secondary packaging, the bottle appears as a blurred silhouette, its glow spreading beyond the surface. A subtle halo touches the typography and brand symbol, carrying that luminosity into the smallest details. We aimed for something joyful yet elevated, with the warmth of summer, the richness of ripe fruit and the effortless beauty of sun-touched skin.

Color Palette

Olivia’s work as a recipe creator offered another personal connection. We turned to the sensory world of fruit: ripe peaches, strawberries and passionfruit, with their rich, almost jam-like intensity.

Red became the heart of the palette. Bold and expressive, it brings energy while staying rooted in beauty: flushed cheeks, lips, skin warmed by the sun. Balanced with softer fruit-inspired shades, the palette feels fresh and feminine without turning delicate, giving Annadea a color signature full of warmth, appetite and a little sensuality.

Logotype & Symbol

To balance the rich palette, we designed a soft, elegant logotype with flowing letterforms that feel feminine and confident. The brand symbol grows from the letter “a” and hides a personal detail: O.A., the initials of founder Olivia Adriance.

Website Design & E-commerce

Liquid glass effects, soft blurs and floating bottles create lightness and movement, echoing the texture of serum, the richness of liquid nectar and the brand’s openness about its formulas.

We carried Annadea’s visual language into a direct-to-consumer website, turning glow into an immersive digital experience. But a beautiful website still has to sell. Behind the expressive design sits a clear, conversion-focused user experience: intuitive navigation, visible calls to action, custom homepage sections and product detail pages that work as dedicated landing pages, giving each formula room to tell its story.

"Orchidea has brought so much life and creativity to the brand identity, helping Annadea stand out in a very crowded market. And they are not only exceptionally creative and talented, but they are also true partners to us. From day one we've felt their level of investment in the brand's success, and we are so grateful for their continuous close collaboration!"

Amy Lovell
Chief Brand Officer at Annadea Beauty

Launch & Ongoing Brand Support

For a full year before launch, we worked closely with the Annadea team, extending the identity into every customer touchpoint. Amazon assets, social media, newsletters, additional packaging, the Glow-To Trio set, PR boxes and merchandise each became a chance to strengthen the brand’s world. We also developed flexible design systems for social media and email marketing, with a wide range of layouts that let the in-house team create consistent, on-brand content as Annadea grows. What began as a visual identity became a complete brand ecosystem: a world of color, warmth and radiance, made not only for launch day but for everything after.

Results

3x the forecast. Launch-week sales reached three times the forecast on both the DTC website and Amazon.
500+ influencer posts. More than 500 creators shared Annadea in the first month after launch.

Design Team Credits

Valeria Shaposhnikova
Creative Direction

Alexandra Romanenko
Art Direction, Brand & Web Design

Julia Mykhaylova
Web & Graphic Design

Nikita Bukoros
Product CGI Visualization

Client Team Credits

Olivia Adriance
Co-Founder and CEO

Kyle Adriance
Co-Founder and COO

Amy Lovell
Chief Brand Officer

Kristen Kilpatrick
Model & Product Photography

Aymen Toubi
Morocco Campaign Photography

Haley Withers
E-commerce Developmnet